Wayne Reaves Advantage

Q1 2025 | Spring | Dealer Newsletter

To our Dealers and Partners:

As we head into Spring, momentum is definitely picking up for independent car dealers nationwide and it’s our goal to help our customers grow and expand their business while streamlining their day-to-day operations with our DMS software.

In this Spring issue of our Wayne Reaves Advantage newsletter, you’ll learn about new features in Wayne Reaves ProDMS software for Florida and Georgia customers; find out about special sales tax information for Ohio and Florida customers; see the dates for upcoming industry events and much more.

Let us know what information is helpful to you in this newsletter and what else you’d like to see included in future issues. We’d love to hear from you!

My father, Wayne Reaves, started this company more than 35 years ago, to empower independent dealers with software to make their business more efficient and successful. Thank you for letting us be a part of your journey. 

Jason Reaves

President and CEO

Wayne Reaves Software

CONTENTS

NEW FEATURES

Wayne Reaves is switching from Bankers
Systems forms to Hudson Cook forms

Kevin Scott, CIO, Wayne Reaves Software

Wayne Reaves Switching from Bankers to Hudson Cook Forms

In the month of May, Wayne Reaves will be switching from Bankers Systems forms to Hudson Cook forms as the default form in your Wayne Reaves Dealer management system.

Bankers Systems informed us that they would be moving to a pay per click model on all of their forms beginning in June of 2025. With this in mind, Wayne Reaves has decided to switch back to Hudson Cook forms. Wayne Reaves utilized Hudson Cook forms for over 20 years as many of you may still remember utilizing those forms. Hudson Cook specializes in automotive forms, and they have attorneys in all 50 states.

We will be sending out videos and other emails to provide you examples of how the forms will change. Although the look will be slightly different, the content of the forms will be very similar.  

Be on the lookout for additional information.

BUY Here Pay Here

NOW AVAILABLE IN PRO DMS for dealers in georgia & florida

Kevin Scott, CIO, Wayne Reaves Software

Wayne Reaves' mission is to provide independent dealers with fast, affordable, feature-rich DMS software. Our developers have been working hard to make your ProDMS experience even better and we believe you’ll love the new updates. You’ll notice some of these updates are available to dealers in Georgia and Florida for now, but we will notify all of our dealers as we adapt new ProDMS product features to other states:

Here’s what's new:

  • BHPH: We are excited to announce that we have rolled out Phase 1 of BHPH in ProDMS to a limited number of dealers in Florida and Georgia. Over the next quarter, we will be adding more features to the BHPH module as well as other states. 

    • If you have any questions about this, please direct them to ProDMS@waynereaves.com

Upcoming:

  • DDI - SC: We are in the process of adding the ability for dealers to use DDI in South Carolina.

  • 700 Credit: For those that use the 700 Credit integration, you will soon have the option to view the previous credit report within ProDMS, if there is one. 

  • New State: ProDMS is on tap to be rolled out in Q2 in Mississippi. Next up after that will be Tennessee and Texas!

We're excited to see how these new features will help your dealership run more smoothly and efficiently, and deliver more functionality to your customers. If you have any questions, please don't hesitate to reach out to our advanced Tech Support team anytime and these Georgia-based product experts will happily answer your questions and walk you through any changes.

Phone:  478-474-8779

Email:  support@waynereaves.com

Sales Tax Information For Florida & Ohio

FOR FLORIDA INDEPENDENT DEALERS

Motor Vehicle Sales Tax Rates by State from the Florida Department of Revenue

The Florida Department of Revenue issued a new Tax Information Publication (TIP) titled - Motor Vehicle Sales Tax Rates by State - on January 15, 2025. This TIP provides valuable information regarding sales tax rates in other states.
Click here to view the TIP

The Florida Department of Revenue issued a new Tax Information Publication (TIP) titled - Motor Vehicle Sales Tax Rates by State - on January 15, 2025. This TIP provides valuable information regarding sales tax rates in other states.
Click here to view the TIP.

If you sell autos to customers in other states, that state’s sales tax must be used. Feel free to contact us with any questions or assistance needed.

Contact number: 478-474-8779

FOR OHIO INDEPENDENT DEALERS

Change to OHIO Sales and Use Tax Rate

from the Office of the Ohio Independent Auto Dealers Association (OIADA)

Effective April 1, 2025, the Central Ohio Transit Authority (COTA) will pass a permanent 0.5% (half of one percent) sales tax rate increase for all of Franklin County and limited areas of Fairfield, Union, Licking, and Delaware counties that fall within the COTA district. Click below to view the new rates.

Click here to view RATES CHART

Note: All of the information and suggestions provided here are the individual opinions of Wayne Reaves Computer Systems, Inc. employees. This document should not be construed to be, nor should it take the place of, qualified legal, financial, or tax advice from a licensed professional with experience in the industry.

Tax Season Brings Buyer Incentives!

William (Bill) J. Neylan III, Tax Max President and CEO

When considering year-end activities, beyond standard reporting procedures, some important additional aspects include: auditing, IRS compliance, related FAQ, savings deals, selling accounts to in-house RFCs, CPA help, and more.

Auditing 

Year-end is the best time to consider pre-auditing your business. Start with these basic questions to ask as the Manager or Owner of the business:

  • Do my Transaction Reports match my Bank Deposits?

  • Is my bank account(s) ready to be reconciled?

  • Have I authorized all non-payment transactions such as: voids, credits, other adjustments.

  • Can I account for the entire Inventory? The IRS requires a complete physical inventory including: Master Inv Report reconciled to the As of a Date Report, Units for Sale, Units on Hold (Repairs, Demos, Repo Holds)

  • Are ALL Titles in hand or accounted for in the ETR system?

  • Valuation Audit - recheck all valuations using NADA values.

  • Does the DMS have the most accurate valuation?

  • Are any valuations suspiciously high or low? If so, re-state the value and report these to CPA.

  • Have any units devalued significantly? If so, report these to your CPA with the original value and current value.

  • Has the Car Lot paid the RFC for all Repos?

  • Are there any other sales that seem unusual?

IRS Compliance

To be fully compliant with the IRS, there are certain criteria that must be met. Some information to use/reference:

  • From 8300 Reports and Consumer Notifications

  • 1099-C and 1099-Misc

  • Payroll ready for W2 forms? Fixed Cut-off date?

  • Do we need updated W4 forms? (Yes, every year)

  • I-9 Forms on file for every employee?

Related FAQ

  • Do I have outstanding Receivables that need to be settled?

  • Do I have outstanding Payables to be settled?

  • Have I dealt with, or do I have a plan to deal with Property Taxes?

  • Are there any questions I have for my CPA?

  • RFC: Have I maintained the proper relationship distance with the car lot?

  • Is it time to renew my State License?

  • Are my advertising and digital marketing fulfilling my needs?

  • Do I have an Operations Plan for next year? For example:

    • Marketing Planning

    • Sales Goals

    • Financial Planning

    • Staff Analysis

  • Average unit cost to sell (AUCS) (see discussion below)

Saving Deals: Avoid Cross-Period Reporting Issues

If you enter a deal in late December 2024, and save it as a Pending Sale (or Lease), then re-open this deal after January 1, 2025, and save it as a Completed Deal, you will have a cross-period reporting issue.

The Sale will have a 2024 date, and the income from the down payment (or cash payment or lien holder check) will have a 2025 date. Depending on the Sales Tax method, this deal may be reported as 2024 (Accrual Method) or 2025 (Cash Method). For Income Tax purposes, this will be a 2024 sale. However, your receipts (the actual income) will be in 2025. The Account Receivable will have an opening date and opening balance show up in 2024, even though, for all practical purposes, this is a 2025 account.

To avoid this, on the last day of the year, re-open ALL Pending Sales, change the Deal, or Sale, Date to 1/1/2025. This will prevent you from having to re-print and revise the reports you may have already turned over to your accountant.


Selling Accounts to In-house RFC
If your CPA advises that you sell accounts to In-house RFC for 2024, then make sure this is done before running these reports. Otherwise, both the Car Lot and Finance Company Accounts Receivable reports will change. This also greatly affects both your Income and Sales Tax Reporting.The Cash Method states that all remaining Sales Tax is due and payable upon sale of the account. This income, for both Income and Sales Tax purposes, is reported as having been collected on the date of sale of the account to the RFC.

Regardless of the amount the Car Lot collected for the account, even if the entire Principal was not collected from the RFC, all remaining Sales Taxes are now payable. The Taxable Principal amount shown on the Sales Tax report will be the remaining taxes divided by the tax percentage.

CPA Help

If your CPA has any questions for us about your reporting or the Wayne Reaves program itself, have them call us before year-end. They will need to identify the dealership they are calling about. 

Note: We do require the dealer to send an email to support@waynereaves.com advising us of the CPA’s name and firm. This will confirm that we have your authorization to talk to them about your business.

Forms

Go to IRS.gov to get updated W-4 and I-9 forms. If your state Department of Revenue requires a form like the W-4, they can usually be found on your state DOR website. Ask your CPA if this is the year to consider a Related Finance Company (RFC). If it is, you may have additional work to do to set up the corporation, bank accounts, business licensing, and other setup work.

Average Unit Cost to Sell (AUCS)

Take your total administrative costs for the year and divide that amount by the number of cars sold. This number is the amount of money each unit costs you over and above related costs. It is good to keep this AUCS number in mind as you go into next year.

Related Costs 

Related costs are those things that can be attributed to or tied to a specific unit, such as:

  • Initial purchase or investment.

  • Floor plan costs.

  • Repairs, Maintenance, & Fuel.

  • Commission.

  • Tax & Title Fees.

  • Casualty/ Charge off losses.

Administrative Costs 

Administrative costs are general expenses that affect every car, such as:

  • Rent/Mortgage.

  • Business, Property, and Income taxes Utilities (Lights, Internet, Phones).

  • Business Office Equipment (Computers, printers, fax machines, supplies). Software/Website costs.

  • Office and general lot salaries.

  • Advertising.

  • Professional / Legal Fees (Association Memberships, CPA, Attorney, etc.).

Your CPA can advise you on whether your Admin Costs are in line with your business model. You must set your pricing on sales to include this AUCS and set your profit targets accordingly.

Cash Flow

This also is an ideal time to evaluate your cash flow position and decide whether to adjust the business needs or practices accordingly.

Web Presence

If you do not have a web presence, please consider it. More than 80% of used-car buyers, even at the sub-prime level, researched their purchase on the internet before committing to a deal.

COMPANY NEWS

Please join us in congratulating Pierce Reaves on his appointment to the Board of Directors at the Tennessee Independent Auto Dealers Association (TNIADA). 

Like his father, Jason, and grandfather, Wayne, before him, Pierce contributes his time and talent  by serving on boards at association and state government levels, representing the voice and needs of independent auto dealers.. He is leading the expansion of Wayne Reaves Software beyond its current 27 states and has established connections across the country to position the company for growth in both existing and new markets.

Congratulations, Pierce!

Kudos to our Support & Sales Team Stand-outs!

We couldn’t be more proud of these outstanding individuals who regularly receive 5-star reviews on Google.
Please join us in acknowledging their excellent commitment, knowledge, professionalism, and positive attitude that is clearly having an impact on the customers they serve.

Carolyn Hamlin
Tech Support

What People Are Saying…

Carolyn Hamlin was so awesome to work with. She was clear with her explanations. Anticipated questions we didn’t think about asking. Was informative and well versed with the product we were interested in. There wasn't a question she didn't know the answer to. And with every question she didn't even have to think about the answer. Wayne Reaves knew exactly what they were doing when they added Carolyn to their team. Awesome experience!!!!”

“I've been speaking with Carolyn for a while now at my new job, and she's amazing! No matter how many times I've called her, she always answered with a positive and helpful tone! She's wonderful.”

“Carolyn was very professional and helpful during my training. She made it [the software] very easy to understand and made sure that I didn't have any questions regarding the system and that I had the information I needed in case I had any questions once I started using the system. I look forward to working with Wayne Reaves in the future. Thank you Carolyn for all of your help!!!”

“Omg... By far the best tutorial. Carolyn was absolutely amazing! She took what felt like a daunting mountain of information and broke it down into bite-sized pieces, making the entire packet more consumable. Her patience with my questioning and expertise truly sets her apart. We took two days in two hour increments and her energy and enthusiasm kept me going. She answered questions that I had that didn't really relate to the Wayne Reaves program but allowed me to grow my knowledge as a first time dealer. Thank you again!”

“Wayne Reaves has been phenomenal to work with. As a new dealer, we have LOTS of questions and the team has been [able] to answer everyone. Carolyn has provided prompt response to all my emails. I can't thank her enough.”

Larissa Rowland
Product & Sales Consultant


What People Are Saying…

“I'm very grateful with the use of this software. It had helped me more than I anticipated with my business. But, more important have been the customer service that I've been getting from Larissa. She's been very helpful and she's a major key point on why this software has helped a lot. I will recommend this company 100%, specifically working with Larissa. Ask for her when you join the service. Thanks Larissa!!!”

“I had a wonderful experience with Larissa. She was incredibly patient and helpful, taking the time to explain all the details thoroughly. Her professionalism and friendly demeanor made the process smooth and enjoyable. Highly recommend!”

“We are very happy with Larissa Rowland and Wayne Reaves for the services and the attention we got from them since my Pre-License until we got our [Dealer] License. She guided me with patience and very professional services. Thank you Larissa!!!”

“I had the pleasure of being helped by Larissa Rowland. She was really helpful; she went above and beyond to answer any question I had. She made the process smooth and stress-free.”

“Larissa was incredibly helpful in explaining the software and the process it takes to get started. She patiently walked me through each step, answering all of my questions thoroughly and making sure I understood everything before moving on. Her knowledge of the software was impressive, and she was able to break down complex concepts into easy-to-understand terms. I felt reassured knowing that I had her guidance and support as I navigated the setup process. Larissa's professionalism and excellent communication skills made the experience seamless and enjoyable. I would highly recommend her to anyone in need of assistance with this software. Thank you, Larissa, for your invaluable help!”

“I'm so glad Larissa kept reaching out to us regarding her services. Once we got approved we didn't hesitate to contact her. She was extremely professional and knowledgeable and answered all my questions and concerns. I would definitely recommend this company and I would definitely recommend her. Very nice and extremely professional and what I liked most was the fact that she followed up weekly with emails and phone calls.”

Welcome New Employees!

As our business grows and expands, we are delighted to introduce the following individuals who have joined Wayne Reaves in Q1 2025:

Ashlyn Luque

ashlyn.luque@waynereaves.com

Please welcome Ashlyn to our Tech Support team! Ashlyn will be providing product information and answering customer questions that come into our Macon, Georgia-based tech support center. Our Tech Support team is known for their knowledge, professionalism, and quick response time to every inquiry. Welcome, Ashlyn!

Jake Falcone

jake.falcone@waynereaves.com

Jake is the newest member of our Software Development team working as a Systems Administrator with us. We look forward to Jake’s contribution to enhance our Dealer Management System (DMS) software usability and upgrades. Welcome, Jake!

UPCOMING EVENTS

Event season is here - mark your calendars!

Whether new or established, independent auto dealers can garner so much practical information and networking from the many industry-related events. While we support many of the independent auto dealer association (IADA) events, there are many more you can take advantage of to help grow your dealership business. Here are some upcoming events arranged by dates, for State and National events, with links to event registration and other practical links:

American Street Machines, Inc (GA)

April 12 - City of Lawrenceville Music Festival & Car Show
Please stop by and say hello to Jason Reaves and Natalie Salton

Events

Inventory

Website

VIRGINIA

May 2-4 - Events - various and 2025 Convention

Dealer Info Links

Auctions

NATIONAL

June 23-26, 2025 - NIADA Annual Convention & Expo

Sept 15-16, 2025 - NIADA Policy Conference

GEORGIA

July 17-19, 2025 - GIADA 2025 Convention

Georgia Dealer Info Links

Georgia Auctions

ALABAMA

July 17-19 - Events - 2025 Convention

Dealer Info Links

Auctions

TEXAS

July 27-29 - Events - 2025 Convention

Dealer Info Links

Auctions

CAROLINAS

July 31-August 3 - Events - 2025 Convention

Dealer Info Links

Auctions

MISSISSIPPI

August 10-13 - Events - 2025 Convention

Dealer Info Links

Auctions

FLORIDA

October 4-6, 2025 - 2025 FIADA Annual Convention

Florida Dealer Info Links

Florida Auctions

OHIO

October 18 - Events - 2025 Convention

Dealer Info Links

Auctions

TENNESSEE

Events (various)

Dealer Info Links

Auctions

TRAINING & UPGRADE INFORMATION

Need more Training?  Eager to Upgrade an outdated DMS?

Happy customers make us happy … and nothing makes us happier than knowing our dealers have become or are becoming expert users of Wayne Reaves software products. As we roll out new features or whenever you want to reinforce (or reinstate) your power-user status, believe us when we say, “We’re here to help!”  

Training

Our Tech Support Team really are in a class above the rest, based right here in Macon, Georgia, poised and ready with the user knowledge, tips and tricks, and personalized training to always give you a competitive edge when it comes to using Wayne Reaves DMS software. Contact us today and let us help you excel!  

Upgrades

Eager to upgrade your Wayne Reaves DMS to the latest and greatest version? Our software has lightning-fast operating speeds, super slick usability and dashboard friendly views. Contact us today and we’ll make your transition to the most current version of Wayne Reaves DMS smooth and swift!

Contact: 478.474.8779

CONTACT

We’d love to hear from you!

This quarterly newsletter is for you. We would love to hear from you, collaborate with you, share ideas and more. Let us know what information is especially useful to you and what else you would like to see each quarter. Contact us anytime. Our mission is to help you grow and succeed!

Contact us at: 478-474-8779